How ‘Project Runway All Stars’ Became an Ad for Nothing [The New York Times]
JC PENNEY (JCP)
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Source: The New York Times
How ‘Project Runway All Stars’ Became an Ad for Nothing - The New York Times On many episodes of “Project Runway All Stars” Season 7, which airs its final episode Wednesday on Lifetime, the host and judge Alyssa Milano has announced that the week’s winning design will be sold on JCPenney.com the following day. Except that’s not true. Viewers who are looking for a ready-to-wear version of a winning look from “Runway” veterans like Dmitry Sholokhov or Irina Shabayeva are presented with a message on the department store chain’s website “Season 7 of ‘Project Runway All Stars’ was taped well before our collaboration with the show ended, and we were unaware that the season would begin airing in January ,” the company said in a statement via email. “Because of this unfortunate turn of events, J.C. Penney no longer had the agreement in place to produce or sell the winning looks.” Legally, the company says it couldn’t produce the designs. The back story to J.C. Penney’s ghost sponsorship of th
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