JCPenney Introduces St. John’s Bay® Outdoor Lifestyle Apparel for Men Rooted in Rugged Tradition
JC PENNEY (JCP)
Last jc penney earnings: 2/27 07:30 am
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Source: GlobeNewswire
Plano, Texas, Sept. 10, 2019 (GLOBE NEWSWIRE) -- JCPenney [NYSE: JCP] is bringing the great outdoors inside with the launch of St. John’s Bay® Outdoor, a new category designed to inspire and serve customer experiences and build on the strength and relevance of the retailer’s popular men’s private brand. Launching in approximately 600 stores and jcp.com beginning Sept. 12, this versatile collection of rugged shirts, jackets and pants will carry him from outdoor adventures to a guy’s night out in style. Additionally, JCPenney is launching an Outdoor Shop in select stores in October, featuring St. John’s Bay Outdoor, along with American Threads®, The American Outdoorsman® and HI-TEC®, just in time for cooler weather and increased outdoor excursions. “As America spends more time outdoors, JCPenney is launching an entirely new outdoor category for men that delivers what he wants and what aligns with his lifestyle. Created exclusively for JCPenney by our talented in-house product dev
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