The Retail Apocalypse Isn't What You Think It Is [The Motley Fool]
JC PENNEY (JCP)
Last jc penney earnings: 2/27 07:30 am
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Source: The Motley Fool
The Retail Apocalypse Isn't What You Think It Is Yes, some highly visible chains are closing stores, but that's not even half the story. When well-known retailers close large numbers of stores, it makes us take notice. Parents couldn't miss it when Toys R Us went bankrupt. Whether or not you've shopped at a Sears lately, you certainly know it has shrunk massively, and that J.C. Penney , Barney's, and other stalwart brands have shuttered many of their locations. Some chains are flirting with total closures. Others (farewell, Radio Shack and Bon-Ton) have already disappeared. It all creates the appearance of what the media has dubbed "the retail apocalypse " -- a narrative that points the finger at the internet for killing brick-and-mortar stores . The only problem with that story -- and it's a really big one -- is that it's not actually what's happening. Yes, lots of older brands are getting smaller or even going away, but a new research report reveals an entirely different saga playin
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