How Risky Is J.C. Penney Stock? [The Motley Fool]
JC PENNEY (JCP)
Last jc penney earnings: 2/27 07:30 am
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US:NYSE Investor Relations:
ir.jcpenney.com
Company Research
Source: The Motley Fool
The company just reported some disappointing results. Daniel B. Kline ( TMFDankline ) May 19, 2018 at 11:17AM J.C. Penney ( NYSE:JCP ) looked like it would be an early casualty of the retail apocalypse . In some ways, the retailer almost failed because it responded to the changing habits of American shoppers too quickly. Hired in 2011, former CEO Ron Johnson dramatically shifted the retailer's previous focus on discounting, instituted a capital-burning share buyback program, and generally made major changes fast without testing them or adequately educating customers. Those moves led to his firing and former CEO Mike Ullman being brought back to stabilize the ship. That succeeded -- the company slowed its sales decline and lured back some of its customers. It was only when Ullman gave way to current CEO Marvin R. Ellison, however, that the compa
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