Investors Are Betting Big Against These 3 Retailers [The Motley Fool]
JC PENNEY (JCP)
Last jc penney earnings: 2/27 07:30 am
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Source: The Motley Fool
Investors Are Betting Big Against These 3 Retailers The bears are tearing JCPenney, Under Armour, and GNC to shreds. Many retailers have struggled over the past few years thanks to tough competition from e-tailers and slowing brick-and-mortar traffic. Some stronger retailers survived by closing stores, cutting costs, and investing more heavily in digital channels. Others flopped as they drowned in their own markdowns. Investors can gauge how bearish the market is about certain retailers by checking the short interest , or the percentage of their shares being shorted. Let's take a closer look at three retailers with the highest short interest in the market, and whether or not the bears are right. 42% of JCPenney 's ( NYSE:JCP ) shares were being shorted as of April 10. That's a very pessimistic outlook for a stock that already dropped nearly 50% over the past 12 months. JCPenney once thrived as a low-end department store anchor in malls across America. But mall traffic dried up, and JC
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