In Asia, nascent men's make-up market starts drawing big brands [Reuters]
JD.com, Inc. - American Depositary Shares (JD)
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Source: Reuters
In Asia, nascent men's make-up market starts drawing big brands | Reuters 8 Min Read SEOUL/PARIS/TOKYO (Reuters) - From an eye shadow that opens with the flick of a thumb, Zippo-style, to a barely-there foundation in subtle blue-gray packaging: men’s make-up is getting a makeover as manufacturers bid to take it more mainstream. France’s Chanel and Japan’s Pola Orbis ( 4927.T ) are among firms launching new ranges to exploit signs of rising demand for cosmetics among men, especially in Asia, betting the tide is finally turning in a segment that has long underwhelmed. Beyond showbusiness circles or the limited realm of beauty bloggers, the brands have other clients - such as image-conscious executives - in their sights, as they emphasize the undetectable aspects of some products. “Giving off a sense of cleanliness is becoming a kind of business skill,” said Akira Gogo, president of Pola Orbis subsidiary Acro, which launched a men’s make-up range in September that includes foundation i
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