Dada Group's JDDJ Closes Fifth Anniversary Shopping Festival with Record Sales and Fresh Outlook on Chinese e-Commerce
JD.com, Inc. - American Depositary Shares (JD)
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Source: PR Newswire
SHANGHAI, April 17, 2020 /PRNewswire/ -- Dada Group ("Dada" or the "Company"), China's leading on-demand delivery and retail company, today announced that JDDJ, its online retail platform, has closed its 5th Anniversary Shopping Festival (the "Festival") with record sales. Overall Peak-day sales rose 1.1 times over 2019 and sales in third and fourth-tier cities increased by 4.8 times compared with last year. During the promotional period between April 5th to April 16th, JDDJ partnered with leading retailers and brands, including Walmart, Yonghui, CR Vanguard, Unilever, Pepsi Food, to offer coupons with a total value of more than 250 million yuan ($35.2 million) to consumers. In addition to providing coupons, JDDJ also ran other interactive promotions, including three livestreaming events with over 700,000 viewers, where participants received products, exclusive vouchers and other discounts on snacks and drinks, and dairy and personal care products. According to JDDJ's sales data from
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