"Double-11" Shopping Spree Matures with over 82.1 billion Yuan in Sales According to NielsenIQ Analysis [MarketWatch]
JD.com, Inc. - American Depositary Shares (JD)
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Source: MarketWatch
changes in terms of time span, channel preference and consumer categories compared with previous years, according to the latest study by NielsenIQ, the leader in providing the most complete, unbiased view of consumer behavior, globally. This year's carnival is seeing a shift from pursing volume but a conscious effort to encourage rational shopping and China e-commerce platforms are leading the way as they look to build a more sustainable development of e-commerce environment. Established China brands such as T-Mall and JD.com continue to lead on the transaction volume of this year's shopping festival on "Double-11". However fast short-video apps developers such as Kuaishou and Douyin are emerging as new power e-commerce power brands, creating a "multi-master competition." Between established brands and emerging media players. The total transaction value of T-mall "Double-11" was 540.3 billion yuan ($84.56 billion), and the transaction value of nearly 700 small and medium-sized
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