JD.com earmarks $138M in incentives to boost live-stream shopping - report [Seeking Alpha]
JD.com, Inc. - American Depositary Shares (JD)
Last jd.com, inc. - american depositary shares earnings: 3/2 05:03 am
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Eligible influencers across 20 subject areas, including electronic devices, household goods, fashion, skincare and car accessories, can get up to 30,000 yuan as a weekly bonus, the report added citing the company. Besides cash, influencers who either post videos reviewing products or carry out live-streaming sessions to promote and sell them, will get "more exposure" for their content, the Chinese tech giant noted. The firm has earmarked 5M yuan as incentives for multichannel networks — the agencies which help influencers grow and monetize their social media presence — providing them with cash bonuses every month if they deliver a certain number of creators to the platform. In 2023, 71.2% of Chinese netizens bought goods when they watched short videos or live-streamed content, versus 42.7% in 2022, according to a recent report by China's Netcasting Services Association. JD.com had launched a live shopping service in 2016, just seven months after Alibaba's ( BABA ) online mark
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News
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- UnionPay Now Accepted on JD.com: Cross-Border Shopping Made Easier for Global Customers [Yahoo! Finance]Yahoo! Finance
JD
Earnings
- 3/6/24 - Beat
JD
Sec Filings
- 4/26/24 - Form 6-K
- 4/18/24 - Form 6-K
- 4/18/24 - Form 6-K
- JD's page on the SEC website