Aurora Mobile Launches JG VaaS (Video as a Service) Service to Improve User Engagement through Short-video Streaming
Aurora Mobile Limited - American Depositary Shares (JG)
Company Research
Source: GlobeNewswire
SHENZHEN, China, Dec. 02, 2020 (GLOBE NEWSWIRE) -- Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading mobile developer service provider in China, today announced that it has launched a Video as a Service solution (“JG VaaS”) recently, which enables mobile app developers to provide relevant user-friendly short video content in their apps, therefore improving user experience, increasing user engagement and stickiness, and enhancing monetization capability. According to Aurora Mobile’s internally-generated statistics, mobile users’ average daily time spent on short videos versus other APP features is increasing. Short video has become a powerful tool for APP developers to expand their user base and improve user engagement. JG VaaS provides extensive high-quality short video resources. With more than 100,000 contracted content producers, JG VaaS has a pool of over 130 million short videos with 200,000+ daily updates. For APPs that have no short video featu
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