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Stock impact report

Mining The Customer ‘Question-Answer' Sequence [Forbes]

Janus Henderson Group plc Ordinary Shares (JHG) 
Last janus henderson group plc ordinary shares earnings: 4/30 04:00 am Check Earnings Report
US:NYSE Investor Relations: snl.com/irw/corporateprofile/4147331
Company Research Source: Forbes
Customer-facing content can be thought of as the totality of the information, copy, data and audiovisual elements that are used to entice, engage and educate customers, answer their questions, and motivate them to buy. At a time when “product push” has often reached the boundaries of its effectiveness, such content is essential to growing a business. It informs and fuels virtually every marketing communications and sales action. It is essential to all elements of media - owned, earned, paid, and shared. It often defines the digital customer experience, which in some sectors, is now over 80 percent of the customer journey. And it enables sellers, distributors, and RFP teams to actually generate revenues at good margins. The ability to generate, organize, personalize, distribute, and govern customer-facing content at scale has emerged as a critical issue in what we call a modern B2B commercial model. It's valuable – but also very expensive, risky, labor intensive, and complex. From Show less Read more
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