Luxury Residences Showcase Italian Designer’s First-Ever Hawaiian Collaboration [Forbes]
JARDINE MATHESON UNSP/ADR (JMHLY)
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Source: Forbes
Luxury branded residences are becoming increasingly prevalent in the world’s most sophisticated urban areas. While a beautiful home in a coveted enclave is still a status symbol, discerning buyers are increasingly seeking out the additional sense of prestige that accompanies ownership of a branded residence. Hundreds exist worldwide, most in Asia and North America, but Europe is coming on strong. Some bear luxury clothing and automobile branding, but the majority of branded residences – four in five – display imprimaturs of luxury hotels. The latest example has resulted from Mandarin Oriental Hotel Group’s much anticipated return to Honolulu after a more than dozen-year leave from that Hawaiian hub. In step with the capital city's renaissance, the company has chosen to launch The Mandarin Oriental Hotel & Residences, Honolulu The development’s residences, priced from $2 to $35 million, are targeted at Hawaiian buyers and those emanating from the continental U.S., Asia, Canada and even
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