HotelWorld AI Emerges from Stealth with Launch of Leo, Its First AI Agent for Hotel Marketing [Yahoo! Finance Canada]
JARDINE MATHESON UNSP/ADR (JMHLY)
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Source: Yahoo! Finance Canada
LONDON Feb. 2, 2026 "We believe people are at the heart of the hotel experience," said Filip Boyen, Co-Founder of HotelWorld AI. "Our mission is to help hotels be discovered, enhance guest experiences, streamline operations, and allow hoteliers to focus on what truly matters." Boyen is a seasoned hotel executive, having previously served as CEO of Forbes Travel Guide and COO of Belmond. Driving Direct Bookings Through AI Visibility As travelers increasingly rely on AI-powered assistants to research and plan trips, hotels face a growing risk of losing visibility to intermediaries. "Hotels are leaving money on the table as discovery shifts toward AI-powered search," said Boyen. "Leo helps hotels improve how they are understood and recommended by AI platforms such as ChatGPT, Google AI (Gemini), and Perplexity, turning that visibility into more direct bookings." Despite this shift, most hotels lack visibility into how AI platforms describe or recommend their properties. "Search
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