What to Watch: Branded Residences Are Booming. What's in It for Fashion? [Yahoo! Finance Canada]
JARDINE MATHESON UNSP/ADR (JMHLY)
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Source: Yahoo! Finance Canada
Construction sites emblazoned with luxury names that run the gamut from Cipriani to Dolce & Gabbana and from Mercedes Benz to the Mandarin Oriental are emerging from an urban abyss of “For Lease” commercial property signs. The coastal city is a prime example of an evolution — underway worldwide — in which residential, rather than corporate expansion, is pioneering a new local landscape. According to the most recent branded real estate report by Savills, Miami was home to the highest number of branded residence projects after Dubai in 2025. Worldwide, branded residences rose to 910 in 2025, from just 323 in 2015. This year, that number is expected to boom and is pegged to rise to 1,747 by 2032. More from WWD Fashion brands, with their strong identity and loyal consumer, are poised to benefit from the relatively untapped potential of the high-end real estate market. Among the top names by number of projects in the pipeline until 2030 are Elie Saab , Giorgio Armani Fendi Missoni an
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