The 4 Best Crisis Communication Examples of All Time, According to Digital Silk
Johnson & Johnson (JNJ)
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Source: PR Web
NEW YORK (PRWEB) May 25, 2020 Maintaining proper client and public communication during a crisis can be a daunting task. Digital Silk, a global digital agency, shares the best crisis communication examples to show brands how to face challenges in an authentic way that mitigates the negative impact. The best crisis communication examples are:1. Johnson & JohnsonThe crisis: Seven people who had taken the company's market-leading, over-the-counter painkiller, Tylenol, died from poisoning due to bottle tampering.The communication: Johnson & Johnson immediately ran advertisements to alert consumers not to take their product. They stopped the production and ordered a national withdrawal. After six weeks, they designed the first, triple-lock tamper-resistant container.The lesson: Through the immediate and transparent response to the crisis, Tylenol regained its market share. They focused on their customers instead of profit in the short-term, which brought them long-term success. 2. PepsiTh
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