PATTISON Modernizes its Out-of-Home Technology Stack with Broadsign [Financial Post (Toronto, Ontario, Canada)]
Johnson & Johnson (JNJ)
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Source: Financial Post
Partnership streamlines daily operations and unlocks new revenue potential; enables PATTISON clients to maximize OOH campaigns MONTREAL, April 25, 2024 (GLOBE NEWSWIRE) — Out-of-home (OOH) ad tech leader Broadsign today announced that PATTISON Outdoor Advertising , a leading Canadian OOH media owner, has adopted the full Broadsign OOH technology stack . With Broadsign already providing a centralized hub for its programmatic digital OOH (DOOH) workflows, the expanded partnership now enables PATTISON to dynamically manage and optimize its OOH inventory to unlock previously untapped revenue opportunities. The partnership also opens up new ways for brands to book campaigns on PATTISON inventory with a more targeted, impression-based approach and accelerates the rate at which PATTISON can display client ads across its OOH inventory, spanning urban pathways, residential and office buildings, transit hubs, airports, and other venues across Canada. Article content Article content Pro
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- 4/16/24 - Beat
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