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Stock impact report

Chime makes an upmarket move [Yahoo! Finance]

JP Morgan Chase & Co. (JPM) 
Last jp morgan chase & co. earnings: 4/14 06:43 am Check Earnings Report
Company Research Source: Yahoo! Finance
Chime last week unveiled a new top membership tier for users who make the fintech their primary checking account. Chime Prime, launched April 2, offers benefits including 5% cash back and a 3.75% annual percentage yield on savings for members who put $3,000 or more per month in direct deposits into their Chime accounts, the fintech said. “For too long, the best perks like cash back rewards, high yield savings, and travel perks, have been reserved for the fortunate few who can afford high monthly/annual fees or maintain large minimum balances,” Vineet Mehra, Chime's chief growth officer, wrote on LinkedIn this month. The fee rhetoric may be an indirect reference to the likes of American Express, Citi and JPMorgan Chase – which have been battling upmarket with cards that carry annual fees of up to $895. Chime, too, is aiming upmarket with its prime tier. Mass-affluent users are an immensely coveted audience, as banks such as Truist Regions Citizens and Bank of America – just in Show less Read more
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