Costco turns pain at the gas pump into a powerful in-store traffic driver [MSNBC.com]
JP Morgan Chase & Co. (JPM)
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Source: MSNBC.com
Rising gas prices drive more people to Costco for cheaper fuel. But the real benefit to the retailer is the additional sales that come from the accompanying in-store traffic boost. With the Iran war in its fourth week and U.S. oil prices soaring to highs not seen in four years, the national average for a gallon of regular unleaded gasoline was $3.91, according to AAA on Friday. While short of the all-time high of $5.02 in April 2022, gas prices over the past month have spiked by roughly $1 per gallon. Gas prices vary widely from state to state, with New York about 13 cents below the national average and California about $1.75 above. "When we historically see increasing prices at the pump, it's simply good for Costco," Jeff Marks, director of portfolio analysis for the Investing Club, said during Friday's Morning Meeting. "People go maybe the extra mile or two to get that lower price, and while they're at the gas station, they'll take a look in the store." During its most recent earnin
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