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Stock impact report

How JPMorgan cut the ad-making process from months to days for its new spot [CNBC]

JP Morgan Chase & Co. (JPM) 
Last jp morgan chase & co. earnings: 4/14 06:43 am Check Earnings Report
Company Research Source: CNBC
"J.P. Morgan Advisors Are Here For You" spot.YouTubeA new TV ad fromJPMorgan ChaseIn recent weeks, major advertisers havepostponed campaignsTake a new TV spot from JPMorgan, which will begin airing Thursday evening and features the company's advisors speaking to clients from home. Kristin Lemkau, CEO of the firm's U.S. wealth management group, said it's intended to reassure its roughly two million existing clients that the company's 4,200 advisors are there to talk about their finances.Typically, the creation of an ad is an involved process, with a brief that goes out to an ad agency, multiple scripts, a ladder of sign-offs and more. JPMorgan cut out many of the usual steps, cutting a process that usually takes months down to about 10 days from idea to execution."You can cut through a lot of process when you have to," Lemkau said.Lemkau said she took a crack at writing the script herself and worked closely with Chase's chief marketing officer Leslie Gillin and David Droga, the founder Show less Read more
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