REPORT: Four Loko Is Up for Sale, Seeking $400 Million Deal Brokered By JP Morgan [Yahoo! Finance]
JP Morgan Chase & Co. (JPM)
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Source: Yahoo! Finance
a sale that could value the brand at around $400 million, according to a report from Reuters Sources told the outlet that brand owner Phusion Projects is working with investment bank JPMorgan to find a buyer for the flavored malt beverage. Apart from Four Loko, Phusion is best known as the owner of Mamitas Tequila Seltzer, Basico Vodka and Earthquake High Gravity Lager. The Chicago-based company was founded in 2005 and employs around 90 people worldwide. There's no news yet on a time frame for the sale, nor have any potential buyers been named. Both JPMorgan and Phusion Projects declined Reuters' request for comment. Four Loko was founded in 2005 by Ohio State University alumni Chris Hunter, Jaisen Freeman and Jeff Wright. Inspired by cocktails like Vodka Red Bull and brands like Monster Energy, the original — and most infamous — version of the Four Loko recipe combined a malt alcohol base with caffeine, taurine and guarana. Though an instant hit, the brand faced legal scrutiny
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