T-Mobile’s No-Fee Checking Gets Big Marketing Push. Here’s What You Need to Know [Fortune]
JP Morgan Chase & Co. (JPM)
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Source: Fortune
T-Mobile's No-Fee Checking Gets Big Marketing Push. Here's What You Need to Know plans a big nationwide push to sign up customers for no-fee checking accounts, part of an effort by the company to expand beyond its roots as a discount mobile phone service. Consumers, who don’t have to be wireless subscribers, can sign up for a “ Money” account via a mobile app or in a store. The accounts come with no monthly fees, overdraft fees, or other charges that banks commonly assess. The accounts are actually held with ’s partner in the program, BankMobile, a division of Customers Bankcorp (cubi) started offering the checking accounts in November as a pilot program, Now the offering will get a marketing push online and in ’s thousands of retail stores, Jayme Johnson, ’s senior director of financial services, says. The aim is to attack another business beyond wireless where customers are dissatisfied, Johnson explains. Under CEO John Legere, has been the fastest-growing wireless carrier the
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