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-0.000843407365757693 -0.00140567894292936 -0.00140567894292936 -0.00281135788585891 -0.000843407365757693 0.00477930840596013 0.00196795052010122 0.00927748102333422
Stock impact report

B2B marketplace The Folklore bags $3.4M seed to get brands into global stores [TechCrunch]

Nordstrom, Inc. (JWN) 
Last nordstrom, inc. earnings: 3/3 04:05 pm Check Earnings Report
US:NYSE Investor Relations: investor.nordstrom.com
Company Research Source: TechCrunch
In 2022, t he startup introduced The Folklore Connect, a B2B marketplace and wholesale management software for brands to sell to partner global retailers like Nordstrom, after it shifted from sourcing and selling directly to consumers. What started out as a mission to open the global market for fashion brands, has grown into a platform that serves a diverse range of consumer companies , including those in beauty, health and wellness. Along the way, it has also enabled global retailers to source inventory from a diverse pool of creators. Rasool told TechCrunch that the startup is introducing new services to give brands additional help they require to scale, including capital and talent. The plan follows $3.4 million seed raised in a funding round led by Benchstrength , a VC firm by ex-General Catalyst partners Kenneth Chenault Jr and John Monagle, with the participation of existing investors Slauson & Co, Techstars, and Black Tech Nation Ventures. The capital, which brings total fu Show less Read more
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