RFK Jr. Wants to Ban Food Dyes. Manufacturers Are in No Hurry. [The New York Times]
Kellogg Company (K)
Last kellogg company earnings: 4/30 08:00 am
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Source: The New York Times
Same cereal. Same sugary taste. Different hues.A box of Froot Loops sold in the United States contains vivid rings of red, orange, green, purple, yellow and blue — neon colors derived from synthetic dyes, like Red No. 40, Yellow No. 5, Blue No. 1 and Yellow No. 6. In a box sold in , the colored rings obtain paler shades from the juices of blueberries, watermelon and huito, an Amazonian fruit. And not a single one is blue.The manufacturer in both countries, WK Kellogg, formerly known as the Kellogg Company, can clearly make Froot Loops without synthetic dyes. The question is: Will it and other big food companies adopt the approach in United States? And will consumers, raised on color-popping cereals, flame-colored nacho chips and neon blue sports drinks consume those foods if they are a bit more … beige?Robert F. Kennedy Jr., the secretary of the Department of Health and Human Services, wants them to. On Tuesday, Mr. Kennedy, who has long criticized artificial dyes used in Froot Loops
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- 10/31/25 - Beat
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Sec Filings
- 12/11/25 - Form 4
- 12/11/25 - Form 4
- 12/11/25 - Form 4
- K's page on the SEC website