British court rejects Kellogg's arguments against new sugar rules [Reuters]
Kellanova (K)
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Source: Reuters
court rejected its claims that the government's formula to measure the nutritional value of cereals is wrong. The new rules, which Kellogg first challenged in April, would stop some of the company's breakfast cereals being displayed prominently in grocery stores because of their high sugar content. Advertisement · Scroll to continue According to the government, the rules are part of its strategy to tackle childhood obesity. They will in October introduce restrictions on the promotion, in supermarkets and online, of food which is classified as high in fat, sugar or salt. The maker of Frosties and Coco Pops has pushed back, saying cereals are almost always eaten with milk, which changes the "full nutritional value" of the meal. "Kellogg's argument is not that its products are themselves lower in fat, sugar or salt; it is that they should be assessed in combination with other foods and ingredients, namely semi-skimmed milk." Advertisement · Scroll to continue "At least 21%
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