Kellanova, Walmart and Indigo Ag Partner to Advance Farmer Prosperity in Arkansas through Regenerative Agriculture
Kellogg Company (K)
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Source: PR Newswire
The collaboration helps rice farmers adopt regenerative farming practices and improve water stewardshipCHICAGO, Nov. 24, 2025 /PRNewswire/ -- Kellanova, Walmart and Indigo Ag today announced a new partnership designed to strengthen farmer prosperity through regenerative agriculture across Arkansas. Through the Source by Indigo program, the collaboration provides farmers with resources, data, and technical support to build more resilient and profitable rice farming operations across the state.The co-investment builds on four years of partnership between Walmart and Indigo Ag, which has already helped rice farmers supplying Walmart's Great Value brand reduce emissions by over 37,000 metric tons of CO2e, conserve over 11 billion gallons of water, and put more than $900,000 into farmers' pockets. Kellanova's participation expands this effort, creating new opportunities for farmers while supporting the company's commitment to sustainable sourcing and community well-being.As farmers across
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