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0 0.00510935143288086 0.00510935143288086 0.00510935143288086 -0.00452488687782796 -0.00452488687782796 0.00188536953242838 -0.00301659125188531
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The Bai Founder Is Back With A Hard Soda For Gen Z [Yahoo! Finance]

Keurig Dr Pepper Inc. (KDP) 
Last keurig dr pepper inc. earnings: 4/27 04:10 pm Check Earnings Report
Company Research Source: Yahoo! Finance
to Dr Pepper for $1.7 billion, has launched a new zero-sugar "hard soda" called the Crooked Pop. Courtesy of Crooked Pop Nearly a decade ago, entrepreneur Ben Weiss achieved a career milestone when he sold his antioxidant beverage brand to Dr Pepper Snapple for $1.7 billion . His plan was to remain at the soda giant and steer Bai, which Weiss created in 2009 in New Jersey. But less than a year later, he was fired That's when he found himself thinking: “What do I do now?” In 2020, he published an entrepreneurial book called “Basementality.” Weiss also kept a close eye on the emerging trends in the beverage category. But this time, he was drawn to the rise of hard seltzers, a newer category led by brands like White Claw and Truly. “It's intuitive, at least in my mind, that in alcohol, the next big category beyond seltzer is hard soda,” Weiss tells me during a virtual interview. “What we wanted to do is create a modern soda for alcohol.” On Tuesday, Weiss' upstart beverage comp Show less Read more
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