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Stock impact report

Key Coca-Cola and Pepsi rival discontinued 4 soda flavors [Yahoo! Finance]

Keurig Dr Pepper Inc. (KDP) 
Last keurig dr pepper inc. earnings: 4/27 04:10 pm Check Earnings Report
Company Research Source: Yahoo! Finance
Dr Pepper is trying to grow its brand by adding new flavors of its core product. Dr Pepper has forced its way into the conversation about top soda brands. The soda, which the company famously explained in early ads "is not a cola," has now become the second-best-selling soda in the United States. Coca-Cola remains the clear market leader, but Dr Pepper has inched past Pepsi to become the number-two soda brand. "This month, the astonishing news broke that, after more than a century of pitched battle – including ad skirmishes, frantic marketing, and taste tests on both Earth and in space – the cola wars were officially over. Coca-Cola had always been the winner, but its longtime rival, Pepsi, was no longer No 2. Instead, a new challenger had climbed into second place: Dr Pepper," The Guardian's Aimee Levitt wrote. Coca-Cola, Pepsi, and Dr. Pepper soda sales Coca-Cola: 19.2% of the U.S. carbonated-soft-drink market. Dr Pepper: 8.3% of the U.S. market (recently overtaking P Show less Read more
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