Keurig Dr Pepper to promote “value” of US coffee amid declining sales [Yahoo! Finance]
Keurig Dr Pepper Inc. (KDP)
Last keurig dr pepper inc. earnings: 4/27 04:10 pm
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Source: Yahoo! Finance
In the three months to 31 March, KDP saw its US coffee division post a net sales fall of 2.1% to $0.9bn. The result followed a 9.9% decline in the fourth quarter of 2023. When KDP reported its fourth-quarter and full-year 2023 results in February, the company said it would target affordability to increase household penetration in the US. Speaking to investors following the publication of the company's first-quarter results yesterday (25 April), CEO Tim Cofer was questioned about the group's marketing strategy to try to drive sales. Cofer said KDP has increased its marketing investment and he sees an “opportunity to reinforce value on our pod business, as well as drive on the premium side.” The KDP chief said consumers at "higher income levels" have what he described as "a really robust participation" in the company's Keurig ecosystem and are "actually growing sales". He added: “Where we see a little bit more pressure of late is on the lower- and mid-income [consumers]. And,
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KDP
Earnings
- 4/25/24 - Beat
KDP
Sec Filings
- 5/2/24 - Form 4
- 5/2/24 - Form 4
- 4/30/24 - Form 4
- KDP's page on the SEC website