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Stock impact report

Why Keurig is finally introducing its own coffee after nearly 30 years [Yahoo! Finance]

Keurig Dr Pepper Inc. (KDP) 
Last keurig dr pepper inc. earnings: 4/27 04:10 pm Check Earnings Report
Company Research Source: Yahoo! Finance
This story was originally published on Food Dive . To receive daily news and insights, subscribe to our free daily Food Dive newsletter Few brands are as synonymous with single-serve coffee at home as Keurig. But after more than three decades on the market, Keurig had never launched pods containing its own branded coffee — until now. The home brewing system used by millions of consumers is finally wading into coffee with the recent launch of the Keurig Coffee Collective, a premium line aimed at drawing more shoppers into the brand and responding to the public's fast-growing interest in upscale brews. “It felt like a very natural evolution to shift from coffee makers into coffee,” Christine van den Broeck, vice president of Keurig Brand Marketing at Keurig Dr Pepper, said in an interview. “But we absolutely want consumers to understand that it isn't just another coffee.” For years, the beverage giant held off on launching a Keurig coffee brand. The company first wanted to make Show less Read more
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