Wall Street warms to Zeta Global ahead of earnings on AI tailwinds [Yahoo! Finance]
KeyCorp (KEY)
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Source: Yahoo! Finance
Brokerage KeyBanc Capital Markets on Tuesday upgraded the stock to Overweight with a $22 price target, arguing that Zeta's usage-based business model and proprietary data asset position it as a potential beneficiary of the AI wave. Zeta shares rose 2.1% in premarket trading Wednesday. A key driver behind the upgrade is Athena, Zeta's AI-powered marketing agent built on OpenAI, which became generally available on March 24. Early beta customers "are spending materially more through the Zeta platform" since adopting the product, KeyBanc analysts led by Jack Nichols noted. “Zeta could be in the early innings of a multi-pronged inflection toward a more recurring business model benefiting from AI tailwinds,” the analysts said, adding that Athena “may act as an accelerant driving larger recurring-revenue mix and ARPU expansion.” KeyBanc expects recurring revenue to account for roughly 60% of total revenue in 2025, up from 55% in 2023, following the close of the Marigold acquisition.
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