Black and Hispanic youth are targeted with junk food ads, research shows [CNN]
The Kraft Heinz Company (KHC)
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Source: CNN
Black and Hispanic youth are targeted with junk food ads, research shows What they found was a growing disparity between what white youth and minority youth saw. For example, while food companies decreased their spending for TV advertising by 4% between 2013 and 2017, a fact mirrored on Spanish-language TV, they upped their spending for black-targeted programs by more than 50%, researchers said. In 2013, black youth saw 70% more food-related ads than their white peers. By 2017, black children saw 86% more than white kids, and black teens saw 119% more than white teens, the study found. And this happened against a backdrop of healthier food options gaining buzz, and when companies touted their corporate responsibility programs and commitment to helping solve America's obesity problem, Harris said. Those efforts were more about PR and didn't translate into advertising budgets, she said, especially for black and Hispanic youth. One type of diversity we don't talk about at work: Body size
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KHC
Earnings
- 2/14/24 - Beat
KHC
Sec Filings
- 4/18/24 - Form 8-K
- 3/22/24 - Form PX14A6G
- 3/22/24 - Form ARS
- KHC's page on the SEC website