Behind the HEINZ Mustard Campaign: Blending Virality with Real-Time Branding [Los Angeles Times (CA)]
The Kraft Heinz Company (KHC)
Last the kraft heinz company earnings: 4/30 07:05 am
Check Earnings Report
US:NASDAQ Investor Relations:
ir.kraftheinzcompany.com/overview
Company Research
Source: Los Angeles Times
Or, as is preferred by the world of music: “MUSSSSTARDDDD!” The HEINZ marketing department, helmed by CMO Todd Kaplan, saw a golden (or at least mustard-colored) opportunity in a partnership with music producer Mustard, an artist who has been behind some of the rap industry's biggest hits over the last decade. The chance to partner, said Kaplan, was well in the works even before the producer's collab with Kendrick Lamar on his album GNX, which rocketed to the top of the charts (and also to the top of mind, for consumers). By operating as a real-time brand, HEINZ was able to pivot instantly when the track “tv off” exploded, transforming a traditional partnership into a live cultural moment. “The partnership with Mustard began long before the song took off, rooted in a shared respect for craft, mastery and cultural contribution. It all started with the provocation that while HEINZ Ketchup is a cultural and household staple, HEINZ Mustard lacked the same cultural affinity. We needed
Show less
Read more
Impact Snapshot
Event Time:
KHC
Last Price
Price Change
Price Change%
Volume Shares
Max Up
Max Down
%
Volume Ratio
Performance Comparison
Updated
|
Event Day
Stock performance from the time of news release until the following 4pm ET market close
|
Last price at news event
|
Since Event
Multi-day stock performance from the time of the news release
|
|---|---|---|
|
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
|
LAST
PRICE AT NEWS EVENT |
SINCE EVENT
Multi-day stock performance from the time of the news release
|
| Last Price | ||
| VWAP | ||
|
High:
|
Max Up |
High:
|
|
Low:
|
Max Down |
Low:
|
|
%
|
Post news range |
%
|
|
|
Price change |
|
|
|
Price Change Percentage |
|
|
|
S&P 500 (SPX) |
|
|
%
|
Volume ratio |
%
|
| Volume | ||
| Ticks | ||
|
|
Avg transaction size |
|
Don't Miss Out On The Next BIG Stock Move
Event day
Event Day Chart will not be displayed beyond 90-day period of the event
Performance since event
Time And Velocity Analysis
Be the first to know
Opt in for alerts from News Quantifed
Sign Up Today
Opt-in for
KHC alerts
Learn More With NQ
Reading the Impact Report
Help Me Understand This Data
Help Me Understand This Data
How NQ Works
What is news-based trading?
And why is it so successful?
And why is it so successful?
Movers & Shakers
The biggest gainers and losers and WHY it moved
KHC alerts
High impacting The Kraft Heinz Company news events
Weekly update
A roundup of the hottest topics
KHC
News
- Kraft Heinz Split And Leadership Shift Reframe Valuation And Dividend Questions [Yahoo! Finance]Yahoo! Finance
- Target Cuts Synthetic Colors From Beloved Breakfast Food [zero hedge]zero hedge
- Berkshire's operating profit slides nearly 30% on insurance underwriting [Yahoo! Finance]Yahoo! Finance
- Warren Buffett's successor Greg Abel publishes his first letter to Berkshire Hathaway shareholders [BNN Bloomberg (Canada)]BNN Bloomberg
- The Kraft Heinz Company (KHC): A Bull Case Theory [Yahoo! Finance]Yahoo! Finance
KHC
Earnings
- 2/11/26 - Beat
KHC
Sec Filings
- 3/3/26 - Form 4
- 3/3/26 - Form 4
- 3/3/26 - Form 4
- KHC's page on the SEC website