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Stock impact report

Target brings back nostalgic treat for limited time [Yahoo! Finance]

The Kraft Heinz Company (KHC) 
Last the kraft heinz company earnings: 4/30 07:05 am Check Earnings Report
US:NASDAQ Investor Relations: ir.kraftheinzcompany.com/overview
Company Research Source: Yahoo! Finance
Social media strategist Joel Marlinarson told the outlet that these younger generations, awash in internet culture, have started looking back on the early 2000s and 2010s as a time that was more authentic and less performative. “I think people see this era as a universal feeling of the world being lighter,” he said. Brands are taking note, playing up this nostalgia in advertising campaigns and product design. And some are taking things a step further, using this yearning for simpler times as a way to relaunch. “It's the brands that haven't maintained that cultural relevance that are using this as an opportunity to remind,” Marlinarson told CNBC. “The emotional tie that people have with brands that they [used] when they were 10, when they were 15 — that's always going to be something that brands can latch onto.” Target brings back a cult classic Iconic Candy is the latest brand to jump on this nostalgia bandwagon. Earlier this month the retro candy company and Target announc Show less Read more
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