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Despite Universal Adoption of AI Tools in Marketing, 99% of Marketers Have Not Fully Integrated Them Into Their Broader Marketing Stack and Operations, Finds New Report by Kaltura [Yahoo! ...

Kaltura, Inc. (KLTR) 
Company Research Source: Yahoo! Finance
growth, 99% still can't reach the 1:1 personalization they desire, with fragmented data the largest impediment. New York, Jan. 28, 2026 (GLOBE NEWSWIRE) -- Kaltura (NASDAQ: KLTR), the AI Video Experience Cloud, today announced the findings of its new report, “The Next Era of Marketing: 2026 AI and Video Trends.” Based on a survey of over 300 senior marketing leaders across technology, financial services, healthcare, and additional enterprise sectors, the report paints a detailed picture of how AI and video now power modern marketing, as well as where the biggest gaps remain. The study shows that AI has reached near-universal adoption, yet 99% of marketers report that their AI tools still operate in silos, without genuine integration into their operations. This, in turn, has limited their organization's ability to orchestrate customer journeys or support personalization at scale. Personalization has become a proven driver of performance, with 68% of marketers reporting that effor Show less Read more
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