Farewell Third-Party Data, Hello First-Party Data [Forbes]
Kaltura, Inc. (KLTR)
Company Research
Source: Forbes
Once a staple resource for garnering business insights, third-party data—the information collected and aggregated by unrelated data providers—will soon be obsolete. In light of new privacy regulations, Google Chrome is actively restricting third-party cookies by default, aiming to phase them out completely as early as Q3 of this year With only a matter of months to rethink their advertising approaches, marketers have an opportunity now to focus on first-party data—the information gleaned directly from one's own customers and target audience. Although the scope of first-party data may be narrower than third-party data, there is a way that organizations can amplify its value and position it as a more viable and financially sound alternative. Third-Party Data: One Foot Out The Door One of the foremost reasons why marketers have found third-party data so useful is because it is far faster and easier to source external data than it is to collect and organize their own. But there are
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KLTR
News
- Kaltura to Announce Financial Results for First Quarter 2024 on Wednesday, May 8, 2024GlobeNewswire
- Kaltura Wins Best Virtual Event Platform in North America at the 2024 Innovation in Business MarTech Awards [Yahoo! Finance]Yahoo! Finance
- Kaltura Earns Spot on G2's 2024 Best Software Awards for Best Design Software as a Virtual Event Platform [Yahoo! Finance]Yahoo! Finance
- Lessons From 2023: How To Build Better Virtual Events In 2024 [Forbes]Forbes
- Kaltura, Inc. (NASDAQ:KLTR) most popular amongst private equity firms who own 40% of the shares, institutions hold 25% [Yahoo! Finance]Yahoo! Finance
KLTR
Earnings
- 2/22/24 - Beat
KLTR
Sec Filings
- 4/29/24 - Form DEFA14A
- 4/29/24 - Form DEF
- 3/21/24 - Form 4
- KLTR's page on the SEC website