Japanese company introduces 'electrified' spoon that promises to enhance salty tastes [FOX Business Network]
KIRIN HLDGS CO LTD S/ADR (KNBWY)
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Source: FOX Business Network
The gadget will be sold online for $127 this month, with a limited run at a Japanese retailer in June. Co-developed with Meiji University professor Homei Miyashita, the spoon uses an electric field to concentrate sodium ion molecules on the tongue. Japanese drinks giant Kirin Holdings will start selling an electrified spoon that researchers claim can promote healthier eating by enhancing salty tastes without extra sodium. Monday's product launch marks the first commercialisation of technology that last year won an Ig Nobel Prize, which honours unusual and whimsical research. Kirin will sell just 200 of its Electric Salt Spoons online for $127 this month and a limited run at a Japanese retailer in June, but is hoping for 1 million users globally within five years. Sales overseas will start next year. The spoon, made of plastic and metal, was co-developed with Meiji University professor Homei Miyashita, who previously demonstrated the taste-enhancing effect in prototype elect
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