Kirin launches RTD brand Hyoketsu in US [Yahoo! Finance]
KIRIN HLDGS CO LTD S/ADR (KNBWY)
US:NASDAQ Investor Relations:
kirinholdings.co.jp/english/ir
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Source: Yahoo! Finance
Japan's Kirin Holdings has introduced its ready-to-drink (RTD) brand Hyoketsu to the US market. From today (2 March), the vodka seltzer will be available in Hawaii, Tampa in Florida, and The Japan Pavilion at Epcot theme park. In a statement, Kirin said the RTDs were “created with American consumers in mind”. The group is launching the product in the US under strawberry and pineapple variants, noting these are “two flavours popular with US consumers”. Kirin's US alcoholic drinks activity is led by New Belgium Brewing. The Japanese group told Just Drinks that Hyoketsu RTDs are being produced at New Belgium Brewing's Daleville brewery in Virginia. Through local manufacturing and sales in the US, Kirin “seeks to deliver fresh fruit flavour in a convenient format while building Hyoketsu as a scalable global brand”, the group said in its statement. When asked whether the business had secured contracts in the US for the brand, Kirin said currently “no specific retailer or on-tr
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