Dairy Farmers pull ad after complaints over alleged misleading the public [Business News Network (BNN) Energy & Resources (Canada)]
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Source: Business News Network
Dairy Farmers pull ad after complaints over alleged misleading the public An advocacy group for dairy farmers decided to pull one of its new ads after a number of people complained it misled the public, according to letters sent to complainants from the advertising standards body. The print ad in question is part of the Dairy Farmers of Canada's "Honest. Canadian. Dairy." campaign, which was developed by DDB Canada and launched at the end of January with a planned run until March, according to DDB's website. The ad pictures a man standing in front of a pasture with the words "There are zero growth hormones in milk produced in Canada. Like, none," emblazoned on the sky above his head. A picture of the ad circulated on social media and angered some animal rights activists, including Torontonian Jenny McQueen, a vegan for more than 25 years who volunteers for several animal rights groups. An animal rights group suggested people submit complaints to Ad Standards to say that milk contains
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