Big brands battle it out off the pitch at World Cup [Reuters]
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Source: Reuters
Big brands battle it out off the pitch at World Cup | Reuters 3 Min Read MOSCOW, June 20 (Reuters) - Soccer fans craving a Kit Kat, Snickers or Bounty snack at Russia’s World Cup soccer stadiums need to do a bit of lateral thinking to get their chocolate fix. For FIFA rules protecting the sponsors and partners of global soccer’s governing body means that the branding of non-sponsors is strictly policed inside all official venues. But stripped of their wrappers, Russia’s stadium vending machines are brimming with “anonymous” snacks. So if a hungry fan selects “chocolate with crispy wafer,” a Kit Kat will appear, while it is not hard for them to guess the brands behind a “chocolate bar with peanut caramel” or snack labelled “chocolate with coconut”. Mars, the maker of Snickers and Bounty, told Reuters it does not operate the vending machines but follows the law and FIFA rules, adding it was “happy that thousands of consumers have the opportunity to enjoy the outstanding taste of our cho
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