Five Critical Elements Of A Compelling And Enduring Brand Vision [Forbes]
Coca-Cola Company (The) (KO)
Last coca-cola company (the) earnings: 4/21 05:55 am
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Source: Forbes
ASSOCIATED PRESSAt some point, the coronavirus crisis will be over. The “shock wave” will have ebbed. But the brand-business landscape will be different. People’s behaviors will be different. However, basic universal needs will still be the same. Karl Albrecht, in his 1994 book,The Northbound Train,A brand with a clear, powerful, articulate vision defines its North Star. A shared brand-business vision is a powerful, big brand wave. A shared vision keeps brand-businesses going strong, over decades. Having a shared brand-business vision creates resilience and endurance.Bill Gates had a vision. His vision was that one day there would be “a computer on every desk and in every home.” Microsoft did not make computers. Its mission was to make computers as easy to use as the telephone. As a software company, Microsoft’s purpose was “… to put the power of computers into people’s hands so they can access, integrate and use information more easily than ever before: what they call “information at
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News
- San Francisco is taking on ultraprocessed food in a new lawsuit [Business Insider]Business Insider
- San Francisco sues Coca-Cola, Kellogg over ultra-processed foods. What that means [Los Angeles Times (CA)]Los Angeles Times
- San Francisco to sue makers of ultra-processed foods over health impacts [CBS News]CBS News
- Notre Dame's Alumni Power Makes Spirits Partnerships A Winning Play [Forbes]Forbes
- The New York Times News Quiz, Nov. 27, 2025 [The New York Times]The New York Times
KO
Earnings
- 10/21/25 - Beat
KO
Sec Filings
- 11/19/25 - Form 4
- 11/17/25 - Form 144
- 11/17/25 - Form 4
- KO's page on the SEC website