PepsiCo to sell Tropicana, other juice brands for $3.3 billion [Financial Post (Toronto, Ontario, Canada)]
Coca-Cola Company (The) (KO)
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Source: Financial Post
firm PAI Partners on Tuesday, as it looks to simplify its product range and move away from high-sugar drinks. The company, which bought the orange juice maker in 1998 for roughly $3.3 billion and U.S.-based Naked Juice nearly a decade later for $150 million, will keep a 39% stake in the new joint venture and have exclusive U.S. distribution rights for the brands. 18 best online deals in the Canadian retail space right now Advertisement Advertisement Article content The sale will give PepsiCo the funds to develop and grow its portfolio of health-focused snacks and zero-calorie beverages, Chief Executive Officer Ramon Laguarta said, as the company focuses on more profitable brands. Rival Coca-Cola Co has also been streamlining its product range over the past year, discontinuing its TaB diet soda and Coca-Cola Energy brands in the United States and selling its ZICO coconut water brand. “Companies are finding it difficult to provide effective marketing support behind an in
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