After 80 years, Minute Maid's frozen canned juices are getting put on ice [Los Angeles Times (CA)]
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Source: Los Angeles Times
But 80 years later, the brand's parent company is halting sales of frozen juice concentrates in the U.S. and Canada, saying it wants to focus on the fresh juices that customers now prefer. “We are discontinuing our frozen products and exiting the frozen can category in response to shifting consumer preferences,” The Coca-Cola Co., which owns Minute Maid, said Wednesday in a statement. Minute Maid's frozen juices – including several varieties of orange juice, lemonade and limeade – will be discontinued by April, with inventory available while supplies last, Coca-Cola said. For generations, Americans who wanted orange juice without the work of squeezing fresh fruit cracked open a can and watched a cylinder of frozen juice go ker-plunk into a pitcher. The concentrated juice was mixed with water to make it ready for drinking. In 1946, Vacuum Foods Corp. became the first U.S. company to ship frozen orange juice across the country, according to Coca-Cola. It named the product Minut
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News
- CocaCola (NYSE:KO) had its "outperform" rating reaffirmed by analysts at Royal Bank Of Canada.MarketBeat
- Fans bemoan 'childhood memories' as beloved juice brand ends 80-year run [FOX Business Network]FOX Business Network
- FIFA World Cup Trophy Tour kicks off soon. Here's how to get tickets. [USA TODAY]USA TODAY
- Minute Maid is discontinuing frozen juices after 80 years [USA TODAY]USA TODAY
- Minute Maid frozen juice concentrates won't be made anymore [CBS News]CBS News
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