BODYARMOR Takes the Ice as the Official Sports Drink of the National Hockey League and National Hockey League Players' Association [Yahoo! Finance]
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Source: Yahoo! Finance
WHITESTONE, N.Y., April 16, 2024 BUSINESS WIRE )--BODYARMOR Sports Drink today announced a new multi-year North American partnership with the National Hockey League (NHL) and National Hockey League Players' Association (NHLPA) to become the "Official Sports Drink" partner of the NHL and NHLPA. The BODYARMOR brand will be featured for the first time across the League on Saturday, April 20, the opening day of the 2024 Stanley Cup Playoffs. As part of the agreement, BODYARMOR will hydrate NHL Players with its BODYARMOR Sports Drink on benches at games and practices, and off-the-ice in locker rooms and in training facilities. BODYARMOR's logo and branding will also be featured across all hydration queues including coolers, squirt bottles and towels on NHL benches during NHL games. "As an industry leader in sports hydration, BODYARMOR is a natural fit to bring on as our Official Sports Drink partner. This is a game-changing partnership," said Kyle McMann, NHL Senior Vice President, Gl
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