Doritos prices jumped 50% in four years and PepsiCo waited until it lost billions to do anything about it [Yahoo! Finance]
Coca-Cola Company (The) (KO)
Last coca-cola company (the) earnings: 4/21 05:55 am
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Source: Yahoo! Finance
The company is slashing prices to course correct, but its efforts may be too little too late. Ahead of the Super Bowl, Frito-Lay , a subsidiary of PepsiCo , started cutting prices on its portfolio of chips products like Lay's, Doritos, Cheetos, and Tostitos by 15% as consumers sought cheaper options. The quick pivot on chip prices comes after years of price increases that have cut the company's market value by $50 billion since its highs in 2023. “People shouldn't have to choose between great taste and staying within their budget,” said PepsiCo U.S. Foods CEO Rachel Ferdinando in a statement ahead of the price decrease. In the beverage business, Pepsi's products come in second to Coca-Cola , but thanks to the dominance of Frito-Lay, which owns nearly 60% of the U.S. salty snacks market , it has some pricing power that has helped make it PepsiCo's moneymaker. In 2024, Frito-Lay made up about 27% of the company's revenue. Yet this power combined with a pandemic-era push to accom
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News
- The FIFA World Cup 2026™ Trophy Tour by Coca-Cola [Yahoo! Finance]Yahoo! Finance
- The FIFA World Cup 2026™ Trophy Tour by Coca-ColaBusiness Wire
- These Dividend Stocks Are Smart Buys for $130, No Matter What the Market Does [Yahoo! Finance]Yahoo! Finance
- Deutsche Bank Raises Coca-Cola (KO) Target, Flags CPG Pressures and Demand Risks [Yahoo! Finance]Yahoo! Finance
- CocaCola (KO) had its price target raised by UBS Group AG from $87.00 to $90.00. They now have a "buy" rating on the stock.MarketBeat
KO
Earnings
- 2/10/26 - Beat
KO
Sec Filings
- 4/8/26 - Form 3
- 4/7/26 - Form 3
- 4/7/26 - Form 3
- KO's page on the SEC website