Fanta reaches out to gamers with Xbox anniversary collaboration [Yahoo! Finance]
Coca-Cola Company (The) (KO)
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Source: Yahoo! Finance
Dive Brief: Fanta, a Coca-Cola brand, is partnering with Xbox on a series of activations centered around the gaming company's 25th anniversary, according to information shared with Marketing Dive. The global campaign will span online video, social and digital. As part of the collaboration, Fanta will release a series of limited-edition packaging featuring characters from popular Xbox titles, such as Halo and Call of Duty. Each package in the collection will feature a QR code consumers can scan to unlock special challenges and rewards, including both in-game and real-world prizes. The challenges will expand significantly by June, according to press details. Additionally, Fanta is launching a new limited-edition flavor, Fanta Crimson, with packaging featuring Diablo IV graphics. The collection overall will be available in more than 60 markets across North and Latin America, Asia, the South Pacific, Europe and Africa. Dive Insight: Fanta, in what it calls its first global camp
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- 2/10/26 - Beat
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Sec Filings
- 3/26/26 - Form SCHEDULE
- 3/23/26 - Form PX14A6G
- 3/16/26 - Form ARS
- KO's page on the SEC website