How to Become a Successful Challenger Brand With BodyArmor CMO Tom Gargiulo [Yahoo! Finance]
Coca-Cola Company (The) (KO)
Last coca-cola company (the) earnings: 4/21 05:55 am
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Source: Yahoo! Finance
Tune in as the brand's CMO, Tom Gargiulo, opens up his playbook on succeeding as a challenger brand, from how to build winning athlete partnerships and leverage unconventional media channels for outsized ROI to executing a brand rebirth that resonates with both consumers and retail partners. What you'll learn: How to build a disruptor/ challenger brand positioning in a saturated category Why athlete-first partnerships outperform big-budget league deals if you're a resource-constrained brands The power of the bottling community's alignment in driving execution How social media ROI dramatically outperforms traditional TV The value of transparency and space-giving in high-performing marketing teams Why strategic media partnerships (Barstool, Dude Perfect, Savannah Bananas) create household brand status without massive budgets Tom Gargiulo is the chief marketing officer of BodyArmor at The Coca-Cola Company, bringing extensive expertise in brand marketing, sports partners
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Earnings
- 10/21/25 - Beat
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Sec Filings
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- 12/10/25 - Form 8-K
- 11/19/25 - Form 4
- KO's page on the SEC website