‘How Music Grows Brands’: One Book And Two Authors Explain It All [Forbes]
Coca-Cola Company (The) (KO)
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Source: Forbes
London Piccadilly during night eveninggettyMusic and brands have been intertwined with one another for decades. From songwriters penning jingles for TV spots in the ‘50s to superstars like Beyoncé getting paid a reported$24 millionMany brands understand that music is important to their marketing efforts in one way or another, and there are countless examples of commercials, campaigns, and projects crafted by musicians, their teams, marketing departments and even outside firms that connect the two worlds that have worked brilliantly…but there are likely just as many that have failed.So why does one attempt land so well while others falter? How important is music to a brand, especially one looking to boost sales or reach a new audience? Two experts who have spent years at the intersection of music and brands–Joe Belliotti, former Head of Global Music at the Coca-Cola Company and Rebecca Jolly, “a global business consultant focused on innovative brand solutions for start-ups and internat
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KO
News
- GroundForce Capital Appoints Eric Desai as Partner to Lead B2B Investments Tied to the Food System [Yahoo! Finance]Yahoo! Finance
- Carlos Pagoaga to be Named President of The Coca-Cola Foundation [Yahoo! Finance]Yahoo! Finance
- Carlos Pagoaga to be Named President of The Coca-Cola FoundationBusiness Wire
- Coke Florida Names Steve Honorowski as New Leader for Customer Management [Yahoo! Finance]Yahoo! Finance
- From Honest to Just: How Coca-Cola's Fumble With Honest Tea Turned Into an Unexpected Gift [Yahoo! Finance]Yahoo! Finance
KO
Earnings
- 4/30/24 - Beat
KO
Sec Filings
- 5/9/24 - Form 144
- 5/9/24 - Form 4
- 5/8/24 - Form 8-K
- KO's page on the SEC website