Mormon-born soda craze is replacing coffee and cocktails across America [FOX News]
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Source: FOX News
Move over, matcha and mocktails. "Dirty soda" is taking the stage. The sweet, customizable drink trend that began in Utah more than a decade ago has continued to go mainstream, fueled by social media, reality TV and a shift in how Americans are quenching their thirst, enthusiasts tell Fox News Digital. The trend takes popular sodas such as Coke, Dr Pepper or Mountain Dew and jazzes them up with flavored syrups, fruit purées and cream. "A big part of it is the LDS population," said Kelly O'Rourke, marketing director for FiiZ Drinks, a specialty soda chain in Utah founded in 2014. Members of the Church of Jesus Christ of Latter-day Saints traditionally abstain from alcohol and coffee, she noted — but soda is permitted. "It's their version of a coffee ritual," O'Rourke said, comparing the lines at Utah soda shops to the rush outside a Starbucks or Dunkin'. O'Rourke said stores often see an afternoon rush of "soccer moms" pulling up in vans filled with kids, grabbing customiz
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