NBA and The Coca-Cola Company Announce Multiyear Global Partnership
Coca-Cola Company (The) (KO)
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Source: Business Wire
Sprite Returns as League’s Official Global Soft Drink NEW YORK--(BUSINESS WIRE)--The National Basketball Association (NBA) and The Coca-Cola Company today announced a new global marketing partnership, bringing Sprite® back as the league’s Official Global Soft Drink Partner.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260317827221/en/The National Basketball Association and The Coca-Cola Company announce a new global marketing partnership, bringing Sprite® back as the league’s Official Global Soft Drink Partner.The agreement marks the return of one of the NBA’s most iconic brand collaborations, reuniting two names that have shared a deep connection to basketball culture for decades. Sprite, the world’s leading lemon-lime soft drink, will serve as the exclusive soft drink partner of the NBA across a global footprint.The Coca-Cola Company first partnered with the NBA in 1986, and for nearly three decades, Sprite helped sha
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