NBA and The Coca-Cola Company Announce Multiyear Global Partnership [Yahoo! Finance]
Coca-Cola Company (The) (KO)
Last coca-cola company (the) earnings: 4/21 05:55 am
Check Earnings Report
US:NYSE Investor Relations:
coca-colacompany.com/investors
Company Research
Source: Yahoo! Finance
Sprite Returns as League's Official Global Soft Drink NEW YORK, March 17, 2026 BUSINESS WIRE )--The National Basketball Association (NBA) and The Coca-Cola Company today announced a new global marketing partnership, bringing Sprite® back as the league's Official Global Soft Drink Partner. The agreement marks the return of one of the NBA's most iconic brand collaborations, reuniting two names that have shared a deep connection to basketball culture for decades. Sprite, the world's leading lemon-lime soft drink, will serve as the exclusive soft drink partner of the NBA across a global footprint. The Coca-Cola Company first partnered with the NBA in 1986, and for nearly three decades, Sprite helped shape how basketball connects with fans across sport, music, fashion and self-expression. From the cultural impact of "Obey Your Thirst" in North America, to streetball tournaments in Asia, player-led collaborations in Latin America, and culture-driven activations across Europe and Afri
Show less
Read more
Impact Snapshot
Event Time:
KO
Last Price
Price Change
Price Change%
Volume Shares
Max Up
Max Down
%
Volume Ratio
Performance Comparison
Updated
|
Event Day
Stock performance from the time of news release until the following 4pm ET market close
|
Last price at news event
|
Since Event
Multi-day stock performance from the time of the news release
|
|---|---|---|
|
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
|
LAST
PRICE AT NEWS EVENT |
SINCE EVENT
Multi-day stock performance from the time of the news release
|
| Last Price | ||
| VWAP | ||
|
High:
|
Max Up |
High:
|
|
Low:
|
Max Down |
Low:
|
|
%
|
Post news range |
%
|
|
|
Price change |
|
|
|
Price Change Percentage |
|
|
|
S&P 500 (SPX) |
|
|
%
|
Volume ratio |
%
|
| Volume | ||
| Ticks | ||
|
|
Avg transaction size |
|
Don't Miss Out On The Next BIG Stock Move
Event day
Event Day Chart will not be displayed beyond 90-day period of the event
Performance since event
Time And Velocity Analysis
Be the first to know
Opt in for alerts from News Quantifed
Sign Up Today
Opt-in for
KO alerts
Learn More With NQ
Reading the Impact Report
Help Me Understand This Data
Help Me Understand This Data
How NQ Works
What is news-based trading?
And why is it so successful?
And why is it so successful?
Movers & Shakers
The biggest gainers and losers and WHY it moved
KO alerts
High impacting Coca-Cola Company (The) news events
Weekly update
A roundup of the hottest topics
KO
News
- Sprite Doubles Down on Street Cred to Win Over Gen Z [Yahoo! Finance]Yahoo! Finance
- The Smartest Dividend Stock to Buy With $10,000 Right Now [Yahoo! Finance]Yahoo! Finance
- Coca-Cola (KO) Valuation Check As Sprite Returns To NBA And Leadership Transition Takes Shape [Yahoo! Finance]Yahoo! Finance
- Sprite Chill unveils a new Mango Citrus flavor. How you can get it. [USA TODAY]USA TODAY
- 3 Consumer Staples Stocks That Can Withstand AI Disruption [Yahoo! Finance]Yahoo! Finance
KO
Earnings
- 2/10/26 - Beat
KO
Sec Filings
- 3/16/26 - Form ARS
- 3/16/26 - Form DEFA14A
- 3/16/26 - Form DEFA14A
- KO's page on the SEC website